LPAS Sacramento Project: Alexan Midtown Apartments. Pre production scouting allowed for solving the problems with cars, getting models, establishing a shoot list, which tied down the scope of work and allowed for an accurate cost estimate. Not a lot of Architectural Photographers spend the time up front in pre production, to address potential problems.
People always give life to projects, shoot it at the right time, add a little movement and you get a final result that is always pleasing.
Always eliminating the cars, help in making long lasting images. Complete traffic control and working with the owner helped make this a successful illustration.
Trees always help in framing your illustrations.
I always like clean front elevations. We also had excellent sun angles for this project September-October, clean, crisp, pleasing shadows and waiting for what is best for the project, always pays huge dividends.
I like the umbrella that pushes your eye to the pool. I always look for strong diagonal lines.
It’s always nice to give the client options and in this shot we shot this from a 12′ ladder to give a bird’s eye view.
The warmth of the fires and bricks giving a pleasing contrast to the blue sky.
Shooting from an elevated viewpoint gives the viewer a different perspective.
A little movement, a small blur makes this into something real and not static.
Shooting from the ground gives the viewer a better perspective of the people.
What’s nice about this project, it has a dog park in the rear and large pets are welcome, just not elephants.
LPA thanks for the work, it is always nice to work on good projects.
Ed Asmus Photo Journal 