Client: Pacific Sunwear of California, Inc.
Anaheim, California
Here is how this project started, it’s Wednesday and wondering if your free over the weekend? OK, what do you need? and when is it due? Can you fly to Seattle over the weekend and shoot one of our stores and deliver to our lab Monday morning finished files for a board meeting on Tuesday? The answer was yes, no problem, 44 high res files were delivered to the client Monday morning. Fly in Friday, mid afternoon, grab a rental car, check in at the hotel, grab a bite to eat and off to the store. The facility closed at 9:00, an hour of prep, great staff and ready to start the interiors.
Even in November you have to be able to work around Christmas decorations.
The client needs were 8-12 finished interiors, just like what has been delivered in the past.
My approach is to work the space, push as many 3/4 shots that you can, then try to move into partial elevations that capture the space.
I try to make it look real, capture the ceiling and give the viewer a realistic view point.
Most of the challenges are lighting the space to reduce the contrast of the highlights and opening up the shadow areas for proper reproduction.
The client is excellent at merchandising and the interior shots do not look cluttered, this always make my job easier.
One point perspectives are always great to show off interior spaces.
Slight variations, more foreground or less, many options, it just takes time and knowing what the client needs are.
A nice partial view, add some supplemental lighting on the hat to add texture and overall fill light to fill in the shadows. Attention to detail is a must for these kinds of photo shoots.
This is a real good shot that shows off an overall view and properly shows off their design and merchandising ability. I just have to find the right place to place my camera.
There is always many variations in one shot. I do like having the shoes on the right side point into the final composition.
You always have to address, detail shots and partial elevations to give the client the whole story.
My goal is to make the space better than it really looks. The last shot below, is from and elevated viewpoint, not from a ladder but shot from a secure heavy light stand, with a remote cable release.
Ed Asmus Photo Journal 