Natural Food Co Op

Client: Mogavero Architects

Project: Sacramento Natural Foods C0-Op

_q8a9568Pre sunrise is still one of my favorite times to shoot, soft directional light, mix that with at the architectural lighting, shoot with a wide angle lens and the dramatics start showing.

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It looks like a simple shot but it took doing it twice to get all the tables and chairs to be set on the ground and second floor.
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Let’s move inside, remove as much clutter as possible, timing is everything. The space has been designed to be energy efficient by adding skylight to the space. I did not want to see bright light from the skylight opening but a soft blue light which let’s people know it’s a day-lighted space.

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Shooting at pre sunrise on multiple days allows me the control of the outside light.

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My pre production shoot list from my scouting shots tied down the scope of work.

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Customer service clean and colorful has to be completed before they open at 7:00 am.

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Early morning pre sunrise, excellent colors, all of the values hold a little blue light out the windows.

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It is always nice to give the viewer what it looks like from behind the counter.

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I always like to push strong diagonal lines and it helps push your eyes into the shot and again shooting at pre sunrise allows me the control of the exterior light.

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These kind of shots have deep shadows and highlights that you have to hold the detail in, good job.

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One point perspectives are always good to use.

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Upstairs dining area need to be able to show the volume in the space move back and put your widest architectural lens on.

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Again timing is everything on the third morning, I wanted the blue light out the windows to add some contrast to the warmth of the interiors.
_q8a0021Nice to include a detail shot.

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If you look some of the simplest things are right in front of you slow down and take the time to look.

_q8a0048This was again shot at pre sunrise before they open and I wanted to have the blue light out the exterior windows give the blue rich light to add the contrast to the warmth of the interiors.

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