Barlett Commons Davis, California

Mogavero Architects, Sacramento, California, USA

Pre production scouting was used to tie down the scope of work and bring in multiple clients to share in the costs.  This was planned to shoot in early springtime before all of the trees had their foliage.

I always try to start at pre sunrise to be able to capture the soft light, open shadows and bring a little of the exterior lighting to help set a colorful mood.

This was a N-E orientation and had to be shot at pre sunrise to get light on the north side of the building.

Coordination  is everything you just don’t show up and have a cleared parking lot.  Working with the building manager we were able to almost have a 100% cleared parking lot.

A slight variation in the shot above proper placement of the light fixture is critical.

It’s always nice to capture some kind of detail shot and in this case I like how the window screens block the light.

Always nice to show off how the circulation works.

A very strong vertical just captures a lot in this kind of shot.

Let’s come back at dusk and shoot some exteriors

Run to the inside accessorize the foreground and capture the blue light out the windows which helps set contrasting colors.

I was lucky I had a new client from Southern California that also wanted this shot, very easy with the pre pre production work done to send the scouting shots and split the fees between two clients

Ed Asmus

Ed Asmus Photography

http://www.edasmusphotography.com

Sonoma Hospital

Nacht & Lewis Architects, Sacramento, California, USA

All of my work involves a pre production trip to tie down the scope of work and address any problems prior to the photo shoot.  When I was scheduled for the interiors the exteriors were not ready to shoot.  Here is a partial view, I really like how the shadows cast shadows on the overhangs.

Timing is everything and this was was critical had to be shot at dusk, there is no other way to do this, it just adds the depth when it’s done like this.

Run inside set all the furniture and capture the right moment when the outside light levels start to drop.  Having the blue light out the windows just gives contrasting colors which always helps.  There is always clean up to make the shots right.

Let’s move in closer to capture the seating area.

Awesome to have some creative art on the walls.  Sometimes we have to shoot around things that are not finished, in this case, the fish aquarium, art work and books missing which  would have completed the shot, but it still works.

It’s always nice to show the circulation and the changing floor materials.

Let’s move in where the surgery happens, shoot a 3/4 view and remove any clutter and it works.

I am shooting thru a window to get this view, I have to work with what I have, no staff  available to help accessorize or gather any props, I am on my own.

This was one of the rooms that felt completely done, only minor adjustments and shoot the finals.

We are ready to move up to the second floor and let’s start in the waiting area.. Clean, simple and caught at the exact moment when the outside light is not to bright.

Set the curtains, clean and accessorize and it would have been nice to have the counter accessorized, just have to work around what I have available. 

This had to be done when the outside light values drop to cut down from the daylight coming in the windows. Attention to detail is a must, the only thing that was missing were the beds, just have to shoot around it.

The Sterilization room, clean, accessorize and keep it simple.

We move into the major surgery room, work with what I have, clean, accessorize and pick good clean angles

Pride Industries on Location

We had a very successful shoot in the studio and out next assignment was to shoot on location. 

All of my work has pre production work to tie down the scope of work, address any problems prior to the shoot then everything runs like a Swiss watch.

From the scouting to the final image no surprises, clean architectural lines, excellent supplemental lighting, great color and it’s looks real like it is not a staged shot.

I just like the bold use of contrasting colors, simple and clean.

Probably my favorite shot great contrasting colors, great expressions and it looks like a clean corporate interior.

Let’s work this shot great contrast between the the red chair and the green wall, a show stopper.

Pride Industries also works in the food service industry and we wanted to show this aspect of what they do, clean and colorful.

It’s always nice to show their personality  with a great smile and using professional models made my work a lot easier.

We had to shoot with safety glasses on and off in various locations

Simple, clean, colorful with excellent supplemental lighting. 

It would have been nice to have more than two models to give them more working possibilities but sometimes I have to work with what I have.  A great shoot and I am very pleased with the finals images.

Ed Asmus

Ed Asmus Photography

http://www.edasmusphotography.com

Pride Industries IN THE STUDIO

Pride Industries an update to their web site

I have done their annual report for a long time and Pride wanted to go in a different direction, open ears we came up with a plan and a cost effective solution to put new life into their web site. They wanted to have new people shots, so we decided to shoot in the studio and shoot many variations with different props.

We had a team approach, we thought it would be best to use professional models and we had great talent to pull this off.

We wanted to show simple clean shots of how they actually work in the field.

Simple clean shots

It was important to show all aspects of the kind of work that they do. All of these images have a place in their web site and can be used for years.

Nice smile and we have a good selection of people to give some diversity.

Having a great make-up artist like Jean Fox , a second set of eyes always helps when you have to deliver clean colorful images

We wanted to show individual shots of people so we would have a great selection of images to work from.

I always like to have fun no matter what I do and let’s end up with a fun shot. I just like having the models get in the cart, smile , just doing something different.

I hope you enjoyed my artistic vision with Pride Industries. Look to the next shoot on location at Vision Service Plan.

Ed Asmus

Ed Asmus Photography

http://www.edasmusphotography.com

Corporate shots

My good friend of mine wanted some professional shots of his  
granddaughter who wants to be a professional singer. Come to the 
studio and I will help her get to first base with photo's. I think it 
was a good start.

_Q8A9070

Shot in the studio, with a Broncolor Move system and a Para 88 fashion umbrella. This is the raw file, no retouching, no make up artist. She definitely needs some re touching to smooth the skin.

_Q8A9070_

In a separate portrait program, I added skin smoothing, added eye 
shadow, eye liner, changed the color of the lip stick, and made her 
cheeks stand out. Wow!

_Q8A9237_

All the same re touching as the above shot, clean and simple.

_Q8A9182_soft

All the same re touching as the above shot but in a new layer, I 
wanted to soften the background, to give a different look to the finalimage.

impression

I like having the freedom to be creative, it always allows my vision to come thru in this portrait.  In a portrait program, enhanced the face, then in a separate photoshop program, I added a layer the make it look like a caulk painting, then came back in and erased the effects over her face. I think the final results with no makeup artist,  look amazing. Just having these tools at your finger tips just opens up many possibilities.

 

_Q8A9150_blue

Anything is possible this might be an album cover. I next shoot might be on location maybe in some old alleyway.

 

For more of my work please visit http://www.edasmusphotography.com

Ed Asmus

Architectural People Photographer

PZ Structural Engineers Interiors

_Q8A8183.jpgAll of my work I actually do a pre production walk thru, shoot digital images and put those images into a 8 1/2 x 11 proposal.  This answers many questions, best times to shoot, address cleanup and from the scouting shots everybody is on the same page.

_Q8A7930.jpgClean simply bold with the use on contrasting colors and artwork.

_Q8A7936.jpgMany angles to choose from which show off the space.

_Q8A8110.jpgWith the help of the staff all of the interiors were clean, ready to shoot all I had to do was pick the best time of the day and accessorize the shots.

_Q8A8035.jpgSome of the shots, I shot from an elevated position to get a bird’s eye view.

_Q8A8399.jpgI  like to add people to humanize the space when its appropriate, adding motion with a slight blur just makes it look like the space is being used.

_Q8A8436.jpgFrom the pre production scouting we were able to choose what is best for this shot, on a week day we had distracting cars out the windows, on a weekend no cars and by setting up cones in the parking lot we were able to make this a clean and colorful shot._Q8A8525.jpgWith the help of Cameon at PZ, we were able to have some staff available for this shot, clean, real, colorful and bold.

_Q8A8503.jpgLet’s just make it free real, not staged and this works real nice.

_Q8A8468.jpgMy day started here at 10:00 in the morning, then we took a break, came back one hour before dusk to shoot the people shots and shoot any dusk shots. My fees were split with three clients and the furniture manufacturer came on later to buy usage on images.

In the end, I am happy, when I please myself, my standards are always set high, everybody is happy and that’s what is all about delivering your artistic vision every time.

Ed Asmus

Architectural People Photographer

http://www.edasmusphotographer

916 996 7560

Farm Credit West, Yuba City, California, USA

Project: Farm Credit West, Yuba City, California, USA

Client: Borges Architectural Group

I always prefer the natural light at pre sunrise and it usually depends on many things like building orientation is a key factor. Shooting under quiet light allows for the inside of the building to come alive. Mother nature at times always raises her ugly head, with this project moisture in the exterior panels, either retouch or reshoot and I have the luxury to do it the right way “RESHOOT” at dusk.

 

Here is a final image retouching taking out the moisture, it works but but let’s see what happens on a reshoot without the moisture.

Here is a final angle with photoshop retouching looks great but we need to add some punch of color at least there is no moisture in the exterior panels and it’s better having the sunset reflecting on our problem wall.

OK pretty happy like the punch of color and the little bit of blue light reflecting in the glazing which pulls your eyes into the final composition.

Always nice to have a straight elevation, shows off the signage.

Slight variations five feet this way, more dramatic roof lines anything is possible when you there at the right time, timing is everything.

Lets move more to the front of the building to be able to capture some of the signage. I think my bases are covered, great shots at dusk, short deadline, magazine add due by 10:00 the next morning. One of my friends calls me the Postman because I always deliver.

I hope you enjoyed a just look at the Farm Credit West building in Yuba city, Ca.

 

Ed

 

Cherokee Memorial Park Chapel, Lodi, California, USA

Client: WMB Architects, Stockton, California

Project: Cherokee Memorial Park Chapel, Lodi, California

 

Working with a new clients they furnished me with a site plan and floor plans of their project. I always educate my clients that it is better to scout a project first, shoot some digital images, put them into a proposal  to tie down the scope of work and address any problems prior to the photo shoot.

Scouting shots nine pre production pages that went out to the client.

Shot at pre sunrise, perfect natural lighting with the sun acting as a fill light to fill in the shadows on the east elevation. The only problem these building are designed to be so energy efficient that we were not able to over ride the timer to get all of the lighting on which is crucial for this shot. I did budget my time for being there at pre sunrise and at dusk, I just have to come back, maybe from years of experience you have to have some wiggle room.

We quickly move into the interiors to grab some shots so we can have the partial sunrise out the windows. “Looks Good”

I still wanted that dark blue light out the exterior windows for color and contrast, “Timing is Everything.”

 Let’s grab one exterior just prior to sunrise so we can have some kind of a glow in the glazing, from the natural light. Somethings just are out of our control like the lighting and controlling the timers.

Back at dusk and almost a perfect shot no lights came on, on the columns on the left had side.

A straight elevation works real nice here and it is also nice to be able to see into the interior of the building.

Nice to have a little color in the sky. I think my new clients are very happy with the work and they gave me six more assignments. It would have been nice to have everything work perfect but not having the columns lighted, my hands get tied but still a great shot.

 

 

Ed Asmus

Architectural People Photographer

916.996.7560 Cell

Sutter Health Medical Lab Livermore, California

I would say 90% of my work involves a pre production scouting to tie down and to address any problems prior to the photo shoot. I this case minimum of 1.5 hours of driving plus traffic.

 

This is a working facility 24 hours a day, extremely cluttered and lots of coordination on the scouting shots to make this run seamless on the final photo shoot. I had 15 pages of scouting shots, our clients identified our final shoot list, and we set everything in motion. All of our final selections we worked with Sutter Hospital to make everything as clean as possible for photo’s. We arrived at 5:00 am in the morning before we had lots of staff.

You can see on the scouting shots on page 12, this was almost an impossible shot to pull off without pre production and the help of Sutter Hospital. Pretty clean and colorful without taking down all of the paperwork on the machines.

 

Attention to detail is a must for this kind of work. Turning on the computer and the equipment lights on the right hand side just adds so much color and depth

The same shot as above just moving to get a 3/4 view. What you do not see in the finals is all of the retouching removing the tape on the counters.

I try to keep it simple, add color where needed and accessorize the shot to make it look and feel real.

This is a very clean shots, what you do not see is all of the power cords being removed from the final image.

Basically the same shot as above but let’s move in closer for more of a visual impact

Let’s rotate the camera and shoot an approved shot on our shoot list. Lots of power cords to photoshop out of our final image.

Our final shot we need to shoot from an elevated position. This could be done from a ladder, then you have to secure the camera to the ladder, what I do is bring a heavy duty light stand on wheels easy attachments for the camera support, view finals from a ladder and shoot with a camera release so there is no movement on our final images. It’s a wrap back in the car heading to the studio.

The scouting shots went out to multiple clients to help share in the costs up front and we had three clients share in the final costs and win win for all parties.

I hope you enjoyed looking how you make something difficult easy to shoot.

 

Ed Asmus

Architectural People Photographer

http://www.edasmusphotography.com